A NEW BRAND. A NEW ROSTER.
= Loda
= EGM
+ Handsken
+ Limmp
+ Jonassomfan
PRESS RELEASE
Alliance announce new Dota 2 roster
Gothenburg, Sweden - September 16, 2016 - Alliance, a world-leading esport team, is announcing today the addition of Jonas "Jonassomfan" Lindholm, Linus "Limmp" Blomdin and Simon "Handsken" Haag to our Dota 2 roster. They will, together with Jonathan "Loda" Berg and Jerry "EGM" Lundkvist, complete the Alliance Dota 2 team.

Simon and Linus have been top competitors in the international Dota 2 scene for the past year and will bring their talent and experience to the team as they make their return to Sweden. While Jonas is a newer face he's had plenty of competitive experience in the past, most notably on Ninjas in Pyjamas, and is without a doubt one of the most promising up and coming Swedish talents.

We're thrilled to have them join us and believe that this mix of both old and new blood will bring with it a new and strengthened Alliance.

To reflect this new era we've launched a refreshed look for Alliance. We're immensely proud of our legacy, so we're retaining core elements of the previous logo while adding modern and simplified elements that symbolize our step forward as the new Alliance.

In addition to this we're thrilled to announce that Joakim "Akke" Akterhall and Henrik "AdmiralBulldog" Ahnberg will stay in the Alliance family and continue to represent the Alliance brand while not being an active part of the Dota roster. New members to the brand will be joining across Hearthstone and Super Smash Bros Melee in the weeks ahead, as well as a few surprises thrown in there for the fans. Keep your eyes on www.thealliance.gg each week for the latest updates.

Long Live Alliance.
Jonathan "Loda" Berg,
Dota 2 Team Captain
At first I was not sure whether to keep the lineup completely Swedish or not since I knew the team had to really change to move forward. However, after playing a few games with these guys I was confident that even though our playstyle and personalities will differ from the old lineup, we will still be Alliance.

We're very excited to welcome Limmp, Handsken and Jonas to the team. I hope you guys will welcome them in your own way!

Things are different now, and we will have to prove ourselves. But I'm excited for the future. We need you loyal fans and your support now more than ever. Long Live Alliance
Simon "Handsken" Haag,
Dota 2 Drafter
I'm excited to announce that I will be a part of Alliance this season. With some old and new faces, I believe that we can provide a "fresh" Alliance. Not only am I returning to my former role as a position 4 support, I will also return to drafting and captaining. It's safe to say I couldn't have found a better opportunity.
Erik Barge,
General Manager
I'm very happy to welcome Linus, Jonas and Simon to the Alliance family. They're a fantastic addition and will help reinvigorate the team. I'm excited to have them represent the Alliance brand for the next season.

I'm of course equally happy to welcome Akke and Bulldog back as well. They've been part of Alliance since the beginning and will continue to be going forward.
Joakim "Akke" Akterhall,
Alliance Talent
I'm happy to announce that I will continue to work with Alliance - the brand that has been a big part of my life the past 3-4 years. I'm really looking forward to be able to keep building and working with a company and name that so many today connects with happy memories and great friendship.

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