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Alliance announces Apex Legends team sponsor for 2024

Alliance announces Apex Legends team sponsor for 2024

17th March 2024 | Gothenburg, Sweden

Swedish esports organization Alliance continues to grow. Today we proudly announce our new partnership with leading Japanese controller company Void Gaming.

Void Gaming already has a strong relationship within Japan and Korea with over 80% of the playerbase in the Apex Legend Global Series using their customized controllers. Alliance will be Void Gaming’s first entry into the global market and they will work closely with Apex players Miron “Effect” Novikov and Andre “Unlucky” Türk to continue developing their controllers.

Alliance and Void Gaming both share an immense passion for Apex Legends Esports and its community. Sharing the same belief of connecting deeply with your fanbase is the key to a strong relationship for many years to come. Void Gaming will be visible at Alliance team booths during the upcoming ALGS Playoffs where you can test their controllers and get to know more about them.

We are immensely proud to be associated with Alliance, a team that represents the pinnacle of the world’s professional esports. We hope that our controllers will contribute to providing a new gaming experience for the players, further enhancing their performance on the APEX stage. This partnership with Alliance is a step towards jointly forging a new chapter in history” says Mr Takuto Ishii, COO of Void Gaming.

Finding the perfect controller can be difficult so with this partnership Alliance will have the perfect teammate to help give players the extra boost needed to win tournaments.

Alliance Co-owner and CSO, Kelly Ong states: “After carefully looking at every controller maker in the global market to support the development and performance of our Apex division, we are very happy to announce our partnership with the best Japanese controller makers – Void Gaming.
Japan has historically been known to manufacture some of the best electronic products in the world through their exceptional work ethic and innovative spirit. Void Gaming clearly carries that on with pride.
We proudly welcome and represent them as the first global organization they trust to introduce their unparalleled controllers to Esports and gaming fans globally.
Let’s win the ALGS Championship together!

Stay tuned as we are now in the process of designing a new custom controller with Void Gaming.

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About Void Gaming
We love games as much as you love them.
Void Gaming revolutionizes your gameplay and provides maximum performance.
In 2020, we produced the first full-fledged custom controller in Japan , and it has been used by many pro players .In particular, our rear buttons/rear paddles, Smart Trigger™ & Smart Bumper™ have received high praise .We are confident that this is an indispensable feature for pro players.

About Alliance
Alliance is a world-renowned esports organization fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan ‘Loda’ Berg, catapulted to the top of the scene with an innovative playstyle and went on to claim the Aegis of Champions when they won The International 2013.
Since then, they have added 150+ wins to their reign and over 300 podium placements across 18 esport titles in the last 10 years.

Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, they’re determined to be a responsible organization driven by their core values of dedication, teamwork, and community.


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