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Swedish esports organisation Alliance continues to grow, as we today announced our partnership with leading gambling operator VBET.

Alliance will be VBET’s entry to esport, as we are the first esports organization and entity *VBET will sponsor. However, this is not new for Alliance, since we also introduced Monster Energy and HyperX to esports in the early years of this growing industry. With this, Alliance hopes for more mainstream eyes opened to the great possibilities that esport holds.

Alliance and VBET share common values of putting our community-first. We believe that loyalty and respect can lead to building an outstanding partnership.

VBET will be Alliance’s title sponsor, which shows their dedication to supporting the organisation. Alliance now be able to increase the support we can give our current competitive rosters as well as expanding to key titles and regions in 2021 and onwards. With VBET’s support, Alliance will have the resources to create more organic content, bringing fans closer to the lives within the organisation. Together with VBET, Alliance will also host charity poker tournaments with your favorite personalities from Alliance and surprise guests!
The ALLFAM can also look forward to more content with the players, as well as competitions such as VBET’s ultimate fan experience which includes a trip to The International in Dota 2 to cheer for your favorite team.

“We are pleased to announce our new partnership with Alliance – a world-leading esports organization with athletes in Dota 2, Smash, Apex, PUBG: M & Trackmania. Alliance has had a massive impact on esports and a history of commitment to esports. We believe that our experience and shared values of loyalty, respect, and community oriented culture will make our partnership great. We are proud to join the ALLfam!

Long live Alliance! Long live our partnership!” says Head of Esports at VBET, Eduard Avagyan.

“It’s with great pleasure that I welcome VBET to the Alliance family and I’m honored that they have chosen to enter esports for the first time together with us. 

I’ve gotten to know the VBET team over the past months and I’m confident in saying that this is just the start of a long lasting partnership that will help us support our players better as well as bring fans closer to us.” Jonathan Berg, CEO and co-owner of Alliance says

*Bet responsible. The only Alliance members that will participate are 18+.


Be sure to follow us on TwitchTwitterFacebook and Instagram, as well as joining our official Discord channel to keep up to date with all about Alliance – Especially our hunt for our second win at The International.
Follow our new title sponsor, VBET – TwitterInstagramFacebook

About VBET
VBET is a leading online gambling and betting operator, offering a wide range of live casino games and thousands of global sporting events to bet on.
VBET’s mission is to offer its customers a secure and thrilling gaming experience, standing out from its competitors.
VBET relies on an experience, flexible, and innovative platform powered by BetConstruct.
Therefore, VBET provides the best betting offers for sports, esports, casino, live casino, online poker, and other games. Its exclusive offers and awards for new and loyal customers are unique and well known.
Nowadays, VBET’s regional offices operate in 13 countries located in Europe, Asia, Africa, Latin America and the USA.
About Alliance
Alliance is a world-renowned esports organisation fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan ‘Loda’ Berg, catapulted to the top of the scene with an innovative playstyle and went on to claim the Aegis of Champions when they won The International 2013. Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, they’re determined to be a responsible organisation driven by their core values of dedication, teamwork, and community.


Written By

Kelly Ong

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