Gothenburg, Sweden, 28th May 2025 — We’re beyond excited to announce that Alliance is becoming the official club partner for THE FINALS. This isn’t just another game, it’s a leap into a virtual arena where fame, fortune and the favor of sponsors await those bold enough to compete.
Stepping into a new game and a whole new ecosystem is always a very exciting moment for us. We are not just here to play, we are here to bring the energy and excitement that defines Alliance, to make sure our fans have as much fun watching as we do playing.
Our first stop? The Finals Major at DreamHack Winter 2025 in Stockholm, the first-ever Major for THE FINALS.
“I played THE FINALS when it first launched and was instantly hooked. Seeing how far the team at Embark Studios has pushed the game since then has truly blown me away. Meeting Embark’s co-founder and THE FINALS’ executive producer Rob Runesson earlier this year and hearing his vision for THE FINALS made it clear: this is something Alliance had to be a part of” says Jonathan Berg, CEO and Co-founder of Alliance. “THE FINALS is more than just a game, it’s an arena for imagination and fierce competition and we’re beyond excited to show the world what Alliance can bring to the Meatspace.”
“Having Alliance join us as our first official partner for THE FINALS is a huge step for the game and our vision. We couldn’t be more excited to work with a legendary organization like Alliance to bring our esports ecosystem to life and deliver unforgettable experiences for players and fans alike” Rob Runesson, says. “Their competitive spirit and passionate community are exactly what we’re building with THE FINALS. We’re ready to make some magic together.!”
As the audience of THE FINALS knows, sponsors aren’t just background noise – they’re the architects of glory.
For us, this isn’t just adding another title to our roster, it’s about joining a vibrant community and pushing our limits. We’re here to compete, to create and to share this ride with all of you.
Chase fame, fortune and the adoration of billions of fans across the world’s most-watched digital coliseum with us: X, Instagram, Facebook, Twitch, YouTube, Discord, Tiktok.
For press please email: press@thealliance.gg / press@embark-studios.com
For business enquiries please email: kelly@thealliance.gg
About Embark Studios
Embark Studios AB (Stockholm, Sweden) was founded in November 2018. Today, Embark Studios has more than 300 game-makers applying breakthrough technologies to reimagine how games are made and what they can become. In 2021, Embark was acquired in full by NEXON Co., Ltd. In 2023, Embark released THE FINALS®, its first game, and is about to release ARC Raiders® in 2025.
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
