Alliance extends Apex Legends division

November 2 2023

Alliance Apex extends the contracts of their whole Squad for another two years.

On the 4th of February 2019, Apex Legends was first released. Just two months later, Alliance announced their new Apex Division. Alliance showed already then, that they as an organization, believe in Apex as an esport and, even more so, that they recognize its true potential and see what it and the community around it could become. They are therefore extremely resolute and delighted about the decision to continue investing in the Apex Ecosystem.

Team manager, Pontus “Chef P.” Bengtsson, said the following when asked about the extensions:
“When we first entered the Apex Ecosystem 4 years ago it was filled with excitement, anticipation and belief that this would become the next big Esport. After witnessing the amazing fan support globally during this year of ALGS both online and in the arenas, it’s clear to us that we are on the right path to achieve that. I’m pleased to re-sign our players, it felt natural to continue building on what we already have and the work towards winning the next LAN has already started.”

This extension of the division naturally means that the team intends to keep improving and deliver the world-class esport experience that fans have come to expect from the squad. Beyond that, Alliance also plans to focus more on building and fostering talents in the EMEA region starting next year with working with partners to field more competitive tournaments.

While it is important to always look ahead and plan for the future, it is equally important to occasionally look back at where you started and where you are now to truly grasp what has been accomplished. Less than a year ago, Miron ”Effect” Novikov joined the team as the next fragger, a role that came with its own set of challenges. It wasn’t just a matter of filling a position with pre-set expectations; he also had to battle VISA issues by missing Split 1 playoffs and almost missing the Championship. Despite all of these challenges, the team not only managed to meet the task but ultimately excelled. Despite all that he still kept his composure and motivation, establishing an impressive Split 2 playoffs Kill and Assist record. The squad also won Split 2 Pro League, solidifying their position as the best EMEA Team.

With all of this in mind, Effect had the following to say when asked about how he looks back on his time with the team up to this point:
“Playing for Alliance this year has been amazing, they have done a lot for me both in and outside the game. Moving into the next year I hope we can finally get a trophy, I have the best teammates and are ready to grind harder. “

Here’s to the continued success of the Alliance Apex Division, and the bright future that lies ahead! If you wanna keep up with the team and learn more about each member follow them in following channels:

John “Hakis” Håkansson (C)Twitter / Twitch / YouTube / Instagram / TikTok
Miron ”Effect” NovikovTwitter / Twitch / Youtube
Oscar “Yuki” JiangTwitter / Twitch / YouTube / Instagram / TikTok
Pontus “Chef P.” Bengtsson (General Manager)Twitter
Martin H. “Pjeh” Aamyri (Team Manager)Twitter
Alexander “Noth” Selfwin (Team Coach)Twitter

About Alliance

Alliance is a world-renowned esports organization fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan ‘Loda’ Berg, catapulted to the top of the scene with an innovative playstyle and went on to claim the Aegis of Champions when they won The International 2013.

Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, they’re determined to be a responsible organization driven by their core values of dedication, teamwork, and community.

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