Gothenburg, Sweden, 7th May 2025 – Alliance is proud to announce our latest strategic partnership with Shikenso Analytics, a leader in AI-powered sponsorship and media valuation. This collaboration represents a key step forward in our commitment to innovation, data transparency, and delivering maximum value to our partners.
With rosters competing at the highest level across multiple esports titles, Alliance has steadily built partnerships with globally recognized brands. Now, with Shikenso’s cutting-edge analytics tools, we’re deepening our ability to track brand exposure across social media and streaming content. These AI-driven insights will enable us—and our partners—to precisely measure engagement, optimize campaigns, and make smarter, data-informed decisions.
“Esports thrives on innovation and data is the fuel for that innovation. Data is our strategic compass. Partnering with an endemic company like Shikenso will revolutionize how we understand and leverage data, ensuring we deliver exceptional value to our partners and fans alike.”
– Kelly Ong, Chief Strategy Officer & Co-Owner at Alliance
Shikenso brings years of experience working with top-tier organizations to transform raw media performance into actionable insights. Their presence in the esports space continues to grow as they support leading teams around the world.
“Alliance is an exceptional organization with ambitious goals, and we’re proud to support them with advanced analytics solutions,” said Arwin Fallah-Shirazi, Co-CEO & Co-Founder at Shikenso Analytics. “Our tools will empower Alliance to maximize the value delivered to sponsors and accelerate their already impressive growth trajectory in the esports industry.”
We’re excited to work with a partner like Shikenso, whose mission aligns with our own—to lead with innovation and drive measurable impact for our community, creators, and brand partners alike.
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For press or business inquiries, please email: press@thealliance.gg // benedikt.becker@shikenso.com
About Shikenso Analytics: Your Pathway to Data-Driven Sponsorship Success
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That’s where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for teams, rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you’re not just guessing; you’re knowing. Let’s navigate the future of sponsorship together, backed by data you can trust.
For more information visit our homepage or follow us on LinkedIn and X.
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
