Gothenburg, Sweden, 24th September 2024 – Alliance, the leading global esports organization, is excited to announce a groundbreaking new partnership with Valhalla, an innovative Web3 play-to-earn game as our new official global partner. Valhalla, a turn-based strategy game built on blockchain technology, introduces a unique play-to-earn model, blending competitive gaming with the potential to earn real-world rewards through digital assets.
Valhalla’s focus on combining gameplay with blockchain technology aligns seamlessly with Alliance’s mission to remain at the forefront of competitive gaming. This partnership will allow our players, ambassadors and fans to explore the exciting world of Web3 gaming while engaging with Valhalla’s strategic and rewarding game ecosystem.
Jonathan “Loda” Berg, CEO and co-founder of Alliance, expressed his enthusiasm for the collaboration: “We’re thrilled to welcome Valhalla into the Alliance family. Their innovative approach to Web3 gaming and blockchain technology offers a new frontier for gamers and fans alike. We believe this partnership will open up exciting opportunities for our Alliance family to engage, work together, compete and earn rewards.”
As part of the partnership, Valhalla will be featured prominently across Alliance’s digital platforms, live streams and collaborative content. Fans can look forward to exclusive events, interactive experiences and creative content that highlights the exciting convergence of esports and Web3 gaming. Valhalla will also be featured globally on Alliance’s official team jerseys.
Valhalla offers a strategic turn-based gameplay experience where players can not only compete but also earn rewards through its play-to-earn model. By utilizing blockchain, Valhalla empowers gamers to gain value from their in-game achievements, bridging the world of competitive gaming and digital economies closer together.
Mr. Brown Whale, Valhalla lead and core advisor, stated “We’re thrilled to join forces with Alliance, combining Valhalla’s play-to-own/earn model with their esports expertise. This partnership is about more than just gaming—it’s about unlocking new ways for players to compete, earn, and engage in a digital economy. Together, we’re redefining what’s possible in competitive gaming.”
This partnership marks a pivotal moment for both Alliance and Valhalla as they pioneer new ways to merge esports with the growing world of Web3 gaming.
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About Valhalla
Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield.
Learn more at Valhalla.game
About Floki
Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.
Learn more at floki.com
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
