Gothenburg, Sweden, 18th October 2024 – Alliance is excited to announce our new custom controller, designed in partnership with Void Gaming and inspired by the legendary Japanese gods Raijin and Fujin. Raijin the god of thunder and his brother Fujin the god of wind symbolizes power and agility. Qualities that reflect the playstyle of our controller players Miron “Effect” Novikov and Andre “Unlucky” Türk. Known by the community as “controller gods” or “controller demons”, these players embody the strength and mastery that inspired the controller’s design.
“Our new and first ever custom controllers also reflect Alliance’s core identity” says Kelly Ong, Alliance’s CSO and co-owner. “As a bridge between East and West, we have spent the past decade combining a multitude of cultures in both work and play. This fusion has always been at the heart of our success and it’s what makes us unique. The Raijin and Fujin theme is a tribute to this blend of traditions, highlighting the strength, energy and precision that define our Apex duo.”
At the ALGS Championship in Sapporo, fans will have the opportunity to purchase this exclusive controller at our team booth. Additionally, we will host special activations with Void Gaming, offering fans a unique and engaging experience.
This controller is more than just a gaming tool – it’s a reflection of who we are as an organization and a symbol of the passion and dedication that fuels our success.
Use code “ALL” to get 5% off your purchase https://voidgaming.jp/Spd8ws
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Press: press@thealliance.gg
Business: kelly@thealliance.gg
About Void Gaming
We love games as much as you love them.
Void Gaming revolutionizes your gameplay and provides maximum performance.
In 2020, we produced the first full-fledged custom controller in Japan, and it has been used by many pro players. In particular, our rear buttons/rear paddles, Smart Trigger™ & Smart Bumper™ have received high praise. We are confident that this is an indispensable feature for pro players.
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
