Gothenburg, Sweden, 24th October 2024 – Today Alliance is proud to announce our new partnership with Malaysia’s largest mobile network operator CelcomDigi.
The inclusion of CelcomDigi as our new key partner represents a pivotal chapter in the progression of our Malaysian PUBG Mobile squad. Our collaborative efforts will not only reinforce support for our team but also elevate our content and engage in various initiatives that resonate with the mutual aspirations we hold with our new ally.
CelcomDigi Head of Brand and Marketing Services Chan May Ling said, “CelcomDigi’s partnership with Alliance goes beyond competing in esports tournaments — it reflects a larger commitment to empower Malaysian youth and foster a thriving, inclusive gaming ecosystem. By creating pathways for aspiring players and content creators to showcase their talents, this collaboration strengthens Malaysia’s position in the global esports industry and creates new opportunities for growth in the rapidly expanding gaming sector.”
“We are honored to get the trust and support of CelcomDigi ahead of PMGC and the 2025 season. We entered Malaysia Esports 3 years ago to help set a higher industry standard and further professionalize the local scene. Having a strong partner in Malaysia is extremely important to help us continue this goal.” adds Kelly Ong, CSO & Co-owner of Alliance. “I have no doubt our partnership will bring success to our organizations, as well as new activities for the local community.”
Alliance not only takes pride in representing Malaysia in global tournaments — in the upcoming year, we are hoping to continue giving platforms and opportunities to both men and women to enter the exciting world of esports, thus empowering and broadening the Malaysian scene. With CelcomDigi accompanying us at this vital moment, we are embarking on a significant journey towards realizing this goal.
Alliance PUBGM:
Luqman “AdikLuq” Hakim Hasan – IG, Tiktok
Mohamad “Oliyo” Azli Amran – IG, Tiktok
Muhammad “FlaxOP” Farish Husaini – IG
Muhd Hazim “JimmyOP” Irfan Kamarudin – IG, Tiktok
Leon “LeonDZ” Dzuliansyah – IG, Tiktok
Mosleh “MosGoku” Subairi (Coach) – IG
Follow us for more news and updates
Alliance PUBGM: Instagram, Tiktok, Facebook
Alliance Global: X, Instagram, Facebook, Twitch, YouTube, Discord, Tiktok.
Press: press@thealliance.gg
Business: kelly@thealliance.gg
About CelcomDigi Berhad
CelcomDigi is Malaysia’s largest mobile network operator with more than 20.2 million users on its network. Established on 1 December 2022 from the merger of Celcom and Digi, the company aims to serve the growing digital needs of its customers by leveraging its newly combined the widest network footprint, distribution touchpoints, innovative range of digital products and services, and superior customer experience, powered by passionate
CDzens.The company has clearly defined ambitions to advance the nation, inspire Malaysian society, and be a leader in inclusion and ESG practices. For more information on CelcomDigi, visit www.celcomdigi.com.
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
