ALLIANCE WELCOMES RAZER
Gothenburg, Sweden — March 28th, 2019 — Today, we are proud to annouce our new partnership with Razer™, the leading global lifestyle brand for gamers. The return of Team Razer to Alliance marks the start of a long-term strategic partnership and a new chapter for our organization. With the support of Razer™, we will now be able to arm our players and talents with the best gaming peripherals and also begin work on co-branded high performance products for Alliance and esports fans world-wide.
Razer co-founder and CEO, Min-Liang Tan says: “Razer helped create Alliance in 2013 because we saw an esports team that shared many of our core values. Since then, Alliance has continued to build their organization and community with a spirit of teamwork, fairness and dedication that has seen them achieve great success. I’m proud to once again partner with Alliance and, with the backing of Team Razer, Alliance are going to build a formidable line-up this year to make a huge impact within the esports arena.”
Jonathan Berg, CEO and co-founder of Alliance adds: “Today, I am absolutely thrilled to welcome Razer back as one of our main partners for the coming years. When I first started competing under Alliance, Razer was one of the first partners to come on board and support us. In 2013 when we won the Aegis at The Internationals, it was with Razer. Armed with Razer’s high-performance esports peripherals, our players and talents will now surely be ready for any stage or competition. Razer is a true pioneer in esports, made for gamers, by gamers – as a now player-owned organization, we cannot wait to continue growing the next big superstars of esports together.”
Team Razer’s partnership with Alliance will build on the existing values of the organization, dedication, teamwork and community, to help all esports athletes attain new heights of success for themselves and Alliance, the first target being a repeat win at the next The International.
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 60 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Pay is the e-wallet designed for youth and millennials.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 15 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
Alliance is a world-renowned esports organization fielding competitive players across some of the most popular video games in the world. The independent, player-owned organization is most known for winning the world’s biggest esports tournament in 2013 – DOTA 2’s The International. Today, Alliance is home of acclaimed players in many games and genres.
Our mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, we’re determined to be a responsible organization driven by our core values of dedication, teamwork, and community.