ALLIANCE UNVEILS NEW BRANDING AND LOGO TO USHER IN [A] NEW ERA

Gothenburg, Sweden, 19th April 2024 – Esports has always been defined by iconic moments. From the early days of anonymity to today’s spotlight on players and teams, the industry has undergone remarkable transformations.   For Alliance, this journey began with humble beginnings – Dota 2 and Starcraft II, a simple [A] in gray and an […]

Alliance announces Apex Legends team sponsor for 2024

17th March 2024 | Gothenburg, Sweden Swedish esports organization Alliance continues to grow. Today we proudly announce our new partnership with leading Japanese controller company Void Gaming. Void Gaming already has a strong relationship within Japan and Korea with over 80% of the playerbase in the Apex Legend Global Series using their customized controllers. Alliance […]