Alliance and Void Gaming Extend Partnership Into Year 3
Alliance and Void Gaming Extend Partnership Into Year 3 Gothenburg, Sweden, 15th June 2026 – Alliance is pleased to announce the renewal of its partnership with Void Gaming for a third consecutive year, continuing a successful collaboration that has supported Alliance’s Apex Legends division across multiple international events and championship campaigns. Since the beginning of […]
Akku Completes the Alliance Apex Roster
GOTHENBURG, SWEDEN, 2nd March 2026 — The search for our third is over. Today, we’re officially welcoming Jan “akku” Schneeberger to the Alliance Apex Legends roster. Following an intensive trial period, we’re excited to move past the speculation and welcome Jan to the ALLfam. He’s spent the past week at our HQ in Gothenburg linking […]
Alliance Announces the Departure of Miron “Effect” Novikov
GOTHENBURG, SWEDEN, 15th February 2026 — Today, with a heavy heart, Alliance announces the departure of Miron “Effect” Novikov from our Apex Legends division. As Effect prepares to embark on the next chapter of his competitive career, we look back on a tenure defined by explosive mechanical skill, multiple MVP wins and an era-defining rise […]
Alliance Partners with FortuneBox
Gothenburg, Sweden, 17th December 2025 — The Alliance experience just got a massive upgrade. Alliance is hyped to announce a strategic partnership with FortuneBox, the fast-growing online mystery box platform designed for the next generation of collectors. Let’s be real. We know our fans love the grind, but they also love the rewards. As FortuneBox […]
Alliance Unveils Custom Controller
Gothenburg, Sweden, 18th October 2024 – Alliance is excited to announce our new custom controller, designed in partnership with Void Gaming and inspired by the legendary Japanese gods Raijin and Fujin. Raijin the god of thunder and his brother Fujin the god of wind symbolizes power and agility. Qualities that reflect the playstyle of our […]
Gillette, Alliance and Esportal are hosting a 10,000€ Apex Legends community tournament
This is a paid partnership with Gillette. Together with Gillette and Esportal we are proud to host a Nordic focused community tournament; Gillette Labs Nordic Cup. The tournament is open for everyone to sign up from the Nordic region (Sweden, Norway, Denmark, Finland) with 4 qualifiers that culminates with an all expense paid trip to […]
New changes to Alliance´s Apex Division
World-renowned esports organization Alliance have been part of the Apex Legends universe since 2019. With the recent 5 year anniversary of the game, fresh talent is on the horizon. Last week it was announced that Oscar “Yuki” Jiang took a step back from competition and will remain on the bench as a sub for the foreseeable future. […]
Alliance extends Apex Legends division
World-renown esports organization Alliance announced today that they will extend the contracts of their whole Apex Squad for another two years. On the 4th of February 2019, Apex Legends was first released. Just two months later, Alliance announced their new Apex Division. Alliance showed already then, that they as an organization, believe in Apex as […]
