Alliance and POWER join forces to bring professional esports closer to Swedish gamers

Counter-Strike 2 and Apex Legends stars Hakis and Twist become POWER ambassadors and will meet fans, sign autographs and play 1v1 against customers in stores across the coming year.   Gothenburg, Sweden, 6th October 2026 — Alliance today announced a partnership with POWER, one of Sweden’s biggest electronics retailers. The deal covers Alliance’s Counter-Strike 2 […]

ALLIANCE UNVEILS ROSTER FOR DELTA FORCE RISE SERIES 2026

Alliance, the global esports organisation headquartered in Gothenburg, today confirms its full competitive roster for the inaugural Delta Force RISE Series EMEA, signing a squad with proven results already on the board. Gothenburg, Sweden, 30th June 2026 — Alliance, one of Europe’s most storied esports organisations, today reveals the players who will represent the club […]

ALLIANCE JOINS DELTA FORCE AS FLAGSHIP EMEA PARTNER TEAM

Gothenburg-based esports organisation Alliance announced today as one of the founding partner organisations in Delta Force’s inaugural extraction esports tournament – DELTA FORCE RISE SERIES. Gothenburg, Sweden, 22nd June 2026 — Alliance, one of Europe’s most storied esports organisations, today confirms its entry into Delta Force as a founding Partner Team in the game’s newly […]

Alliance and Void Gaming Extend Partnership Into Year 3

Alliance and Void Gaming Extend Partnership Into Year 3 Gothenburg, Sweden, 15th June 2026 – Alliance is pleased to announce the renewal of its partnership with Void Gaming for a third consecutive year, continuing a successful collaboration that has supported Alliance’s Apex Legends division across multiple international events and championship campaigns. Since the beginning of […]

ALLIANCE SIGNS JONATAN “BOBEKSDE” PERSSON AS NEW ENTRY FRAGGER FOR CS2 TEAM

Gothenburg, Sweden, 2026-06-12 – Alliance is proud to announce the signing of Jonatan “bobeksde” Persson to our Counter-Strike 2 (CS2) roster. At 22 years old, bobeksde is widely regarded as one of the most explosive and impactful entry fraggers in the Swedish CS2 scene. His ability to open rounds, create space, and consistently deliver in high-pressure […]

Alliance and Team Razer: Iconic Partnership Renewed for Two More Years

Alliance and Team Razer: Iconic Partnership Renewed for Two More Years GOTHENBURG, SWEDEN – May 20th, 2026 – Alliance, the world-renowned player-owned esports organization, and Razer™, the leading global lifestyle brand for gamers, are proud to announce a two-year extension of their historic partnership. This renewal ensures that Team Razer will remain the Main Sponsor […]

Alliance and OBSBOT Renew Partnership to Capture the Next Chapter of Esports Storytelling

GOTHENBURG, SWEDEN – April 15th, 2026 – Alliance, the premier player-owned esports organization, is proud to announce a one-year renewal of its partnership with OBSBOT, the global leader in AI-powered videography technology. Following a transformative first year together in 2025, OBSBOT remains the Official Camera Partner of Alliance through 2026. Capturing the Pride The collaboration […]

Akku Completes the Alliance Apex Roster

GOTHENBURG, SWEDEN, 2nd March 2026 — The search for our third is over. Today, we’re officially welcoming Jan “akku” Schneeberger to the Alliance Apex Legends roster. Following an intensive trial period, we’re excited to move past the speculation and welcome Jan to the ALLfam. He’s spent the past week at our HQ in Gothenburg linking […]

Alliance Announces the Departure of Miron “Effect” Novikov

GOTHENBURG, SWEDEN, 15th February 2026 — Today, with a heavy heart, Alliance announces the departure of Miron “Effect” Novikov from our Apex Legends division.  As Effect prepares to embark on the next chapter of his competitive career, we look back on a tenure defined by explosive mechanical skill, multiple MVP wins and an era-defining rise […]

Alliance Partners with FortuneBox

Gothenburg, Sweden, 17th December 2025 — The Alliance experience just got a massive upgrade. Alliance is hyped to announce a strategic partnership with FortuneBox, the fast-growing online mystery box platform designed for the next generation of collectors. Let’s be real. We know our fans love the grind, but they also love the rewards. As FortuneBox […]