GOTHENBURG, SWEDEN – April 15th, 2026 – Alliance, the premier player-owned esports organization, is proud to announce a one-year renewal of its partnership with OBSBOT, the global leader in AI-powered videography technology. Following a transformative first year together in 2025, OBSBOT remains the Official Camera Partner of Alliance through 2026.
Capturing the Pride
The collaboration began in June 2025, with OBSBOT providing Alliance’s professional rosters and content creators with industry-leading AI camera technology. Over the past year, OBSBOT’s hardware—including the Tail Air and Tail 2—has become essential to Alliance’s mission of providing fans with unparalleled access to their favorite players.
By utilizing OBSBOT’s “Nobody is Nobody” philosophy, Alliance has successfully elevated its content production, delivering high-fidelity, AI-tracked footage from the training rooms in Gothenburg to the main stages of global competition.
Focusing on 2026: Innovation and Insight
In the coming year, the partnership will continue to focus on three key pillars:
- High-Performance Content: Expanding the “Inside the Pride” docu-series, using OBSBOT’s AI-tracking to capture the raw, unfiltered emotions of professional gaming.
- Pro-Player Integration: All Alliance pro players will be equipped with OBSBOT Tiny 2 4K webcams, ensuring their personal streams and remote interviews meet the highest professional standards.
- Next-Gen Training: Alliance coaching staff will continue to utilize OBSBOT’s smart tracking to record and analyze player communication and physical ergonomics during high-stakes practice sessions.
“Our first year with OBSBOT changed the way we think about content,” said Jonathan ‘Loda’ Berg, Co-Founder and CEO of Alliance. “Their technology allows us to capture professional-grade video without the need for a massive film crew, which is vital for an agile, player-owned organization. We are excited to keep them as part of the family as we hunt for more trophies in 2026.”
Community Engagement
To celebrate the renewal, Alliance and OBSBOT will host a series of interactive activations throughout 2026. Fans can look forward to exclusive hardware giveaways and a new “Streamer Spotlight” series, where Alliance creators share tips on how to use AI technology to improve production value.
“Alliance is an organization built on authenticity and passion,” said Liu Bo, CEO and Founder of OBSBOT. “Supporting them through 2025 was a highlight for us, and we are thrilled to extend this journey. Together, we will continue to ensure that every story within the Alliance family is seen and heard with absolute clarity.”
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For press please email: press@thealliance.gg // rain@obsbot.com
For business/partnership enquiries please email: kelly@thealliance.gg // partnership@obsbot.com
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 58 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values. Explore the journey at thealliance.gg
About OBSBOT
Founded in 2016, OBSBOT is an innovative imaging technology brand dedicated to connecting people and the imaging industry to the future. With AI as the core, OBSBOT focuses on the research and development of groundbreaking products that revolutionize the way people record and share their lives. Discover the future of video at obsbot.com
