Gothenburg, Sweden, 24th July 2024 – Today Alliance is proud to announce our new partnership with leading sports betting company PARI, focusing on media and content creation with Alliance’s flagship Apex Legends team. At the core of this partnership, PARI will become a key media and content creation sponsor of Alliance’s Apex Legends division, supporting our efforts not only in-game but also in engaging our global fan base outside of it.
PARI has been following Alliance’s Apex journey for a while now, and we are very glad to share that this has made them fans of our Apex division. This new partnership will support our players’ performance and our media staff, with the shared goal of bringing new experiences to both our fans and players.
“We are thrilled to welcome PARI as a major partner of Alliance,” said Kelly Ong, CSO and Co-Owner of Alliance. “PARI’s support comes at a crucial time for us to evolve our five-year-old division. This partnership not only helps us support and continue developing top-tier talent but also brings new opportunities and experiences to engage with our passionate fanbase.”
This collaboration will include joint content creation efforts, exclusive behind-the-scenes access, and unique experiences for fans that will unfold over the next few months as our Apex division prepares for their upcoming major LAN competitions at Esports World Cup, ALGS Split 2 and 2024 Championship.
“Partnering with Alliance is a natural fit for PARI,” said Sergey Glamazda, CEO of PARI Esports. “Alliance’s reputation for excellence and innovation in esports is unmatched, and we are excited to join forces to create new and engaging content with one of our favorite teams. Together, we aim to set new standards and bring new experiences for the Apex Legends esports community.”
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For press or business inquiries, please email: press@thealliance.gg // pr@pari.ru
ABOUT PARI – PARI official Telegram, PARI official VK
PARI is an online betting company that specializes in sports and esports. PARI is actively involved in the development of esports: the company sponsors broadcasts, cooperates with opinion leaders, organizes and supports projects aimed at promoting and expanding the sports and esports industry. PARI is Relog’s partner for the Blast Premier Series, RES and others. Team partner with OG, AMKAL Esports, PARIVISION, Entity and a host of digital influencers.
ABOUT ALLIANCE
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 56 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
