Gothenburg, Sweden, 10th June 2025 — We’re beyond excited to announce Alliance’s new official camera partner: OBSBOT.
Showcasing not just the games, but the stories of our players. Their struggles, their victories, their passion. This has been a core value of Alliance since 2013. It’s a vision we now proudly share with OBSBOT. Their guiding belief that “Nobody is Nobody” resonates deeply with the culture we’ve built.
In every match, behind every play, there’s a story worth telling — about persistence, growth, and fire. OBSBOT’s technology helps us bring these stories to life, giving fans a closer, more authentic look at the people behind the screens. Together, we’re not just highlighting the games, we’re celebrating the human journeys behind the competition, showing what it’s really like to be a pro.
“With OBSBOT’s help, we’re going to share even more of our journey — not just the plays, but the people behind them,” said Jonathan ‘Loda’ Berg, CEO and Co-founder of Alliance. “The content we’ll capture this summer is going to bring fans closer than ever before.”
From left: Alliance’s CSO Kelly Ong, OBSBOT Marketing Lead Hong Tianzhu, Alliance’s CEO & Co-founder Jonathan Berg, OBSBOT Senior Global Partnership Manager Stefan Yang – Meeting at Alliance’s Gothenburg HQ
“Every champion begins as a contender,” shares Liu Bo, CEO & Founder of OBSBOT. “Alliance has always been on our radar because of their legacy in esports and the storylines they have created over the past decade. Their culture strongly aligns with our ethos of “Nobody is Nobody”. Their passion for esports and their community is unmatched. We are very proud to partner with them to continue sharing their story and players’ journey with the world.”
With a hectic summer and events across multiple continents and divisions ahead, OBSBOT’s groundbreaking technology and ease of use, especially with their new OBSBOT Tail 2 gives us the confidence to deliver top-quality content for our fans, no matter the circumstances.
Join us on this journey together with OBSBOT as we capture every moment, every comeback, every clutch, and the essence of what makes us Alliance.
For press please email: press@thealliance.gg // rain@obsbot.com
For business/partnership enquiries please email: kelly@thealliance.gg // partnership@obsbot.com
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