Alliance and Team Razer: Iconic Partnership Renewed for Two More Years
GOTHENBURG, SWEDEN – May 20th, 2026 – Alliance, the world-renowned player-owned esports organization, and Razer™, the leading global lifestyle brand for gamers, are proud to announce a two-year extension of their historic partnership. This renewal ensures that Team Razer will remain the Main Sponsor and exclusive peripheral partner for Alliance through 2027.
A Legacy Built on Green and Black
The history between Alliance and Razer is one of the deepest and most storied in the industry. The two first joined forces in 2013, the same year Alliance was founded. That inaugural year became legendary when Alliance, equipped with Razer gear, hoisted the Aegis of Champions at The International 3 in Seattle.
TI3 remains etched in history for hosting what is widely considered the greatest Grand Finals of all time. The “El Clásico” showdown between Alliance and Na’Vi was so iconic and intense that it is credited with bringing a massive wave of original DotA fans over to Dota 2, forever changing the trajectory of the game. Razer was there for every “Million Dollar Dream Coil,” and they have remained a constant in the Alliance journey ever since.
After a brief period apart, Razer returned to the fold in 2019, coinciding with Alliance’s transition into a fully player-owned entity. Since that homecoming, Razer has never left our side, serving as the bedrock of our competitive efforts across Dota 2, Apex Legends, Counter-Strike, and beyond.
“Razer isn’t just a sponsor; they are part of our DNA,” said Jonathan ‘Loda’ Berg, Co-Founder and CEO of Alliance. “They were there when I was a captain and IGL in 2013, and they were the first to believe in us when we went independent in 2019. To extend this for another two years is a testament to a decade of shared values. Our players demand the best, and with Razer, we know they have the tools to win.”
Equipping the Next Generation
As part of the renewal, all Alliance pro players and content creators will continue to compete using Razer’s elite “Pro” line of peripherals, including the Razer Viper V4 Pro, Razer DeathAdder V4 Pro, Razer Huntsman V3 Pro 8KHz, and Razer BlackShark V3 Pro. Furthermore, Alliance will continue to play a pivotal role in Razer’s R&D process, providing professional feedback to help shape the future of gaming hardware.
What’s Next?
Over the next 24 months, fans can expect:
- Exclusive Collaborative Content: Behind-the-scenes access to Alliance bootcamps.
- Community Activations: Digital and physical giveaways and meet-and-greets at major Tier-1 events.
- Performance Innovation: Continued integration of Razer’s cutting-edge technology into Alliance’s training facilities and teams.
“Alliance is one of the few organizations that has stayed true to a player-first philosophy while competing at the highest level,” said Jeff Chau, Global Esports Director at Razer. “We’ve been with them since 2013, and this partnership is focused on one thing—giving their players a competitive edge with gear trusted by the world’s best. We’re excited to keep pushing that standard together.”
Press: press@thealliance.gg, shane.herrington@razer.com
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About Razer
Razer™ is the world’s leading lifestyle brand made For Gamers. By Gamers™.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, Razer has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software suite, which consists of Razer Chroma RGB, Razer Synapse and more, boasts over 250 million users, offering customization, lighting effects and optimization. Razer also offers payment services for gamers, youth, millennials and Gen Z, through Razer Gold, one of the world’s largest game payment services to over 68,000 games and Razer Silver, the accompanying rewards program.
Razer is committed towards a sustainable future and is taking responsibility through its #GoGreenWithRazer movement – a 10-year roadmap that aims to minimize environmental impact through various initiatives.
Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai, and 19 offices worldwide.
About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 58 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.
