Alliance Partners with FortuneBox
Gothenburg, Sweden, 17th December 2025 — The Alliance experience just got a massive upgrade. Alliance is hyped to announce a strategic partnership with FortuneBox, the fast-growing online mystery box platform designed for the next generation of collectors. Let’s be real. We know our fans love the grind, but they also love the rewards. As FortuneBox […]
Alliance Strengthens CS2 and Apex Legends Divisions with Gamdom Partnership
Gothenburg, Sweden, 8th December 2025 – Alliance has confirmed a new major partnership with Gamdom to secure vital resources for its flagship Apex Legends and Counter-Strike 2 divisions. In an esports landscape dominated by venture capital, Alliance remains fiercely independent and player-owned. This partnership provides the financial stability required to maintain world-class support structures for […]
Alliance Unveils Custom Controller
Gothenburg, Sweden, 18th October 2024 – Alliance is excited to announce our new custom controller, designed in partnership with Void Gaming and inspired by the legendary Japanese gods Raijin and Fujin. Raijin the god of thunder and his brother Fujin the god of wind symbolizes power and agility. Qualities that reflect the playstyle of our […]
Alliance announces Apex Legends team sponsor for 2024
17th March 2024 | Gothenburg, Sweden Swedish esports organization Alliance continues to grow. Today we proudly announce our new partnership with leading Japanese controller company Void Gaming. Void Gaming already has a strong relationship within Japan and Korea with over 80% of the playerbase in the Apex Legend Global Series using their customized controllers. Alliance […]
New changes to Alliance´s Apex Division
World-renowned esports organization Alliance have been part of the Apex Legends universe since 2019. With the recent 5 year anniversary of the game, fresh talent is on the horizon. Last week it was announced that Oscar “Yuki” Jiang took a step back from competition and will remain on the bench as a sub for the foreseeable future. […]
Alliance extends Apex Legends division
World-renown esports organization Alliance announced today that they will extend the contracts of their whole Apex Squad for another two years. On the 4th of February 2019, Apex Legends was first released. Just two months later, Alliance announced their new Apex Division. Alliance showed already then, that they as an organization, believe in Apex as […]
Alliance adds APEX LEGENDS division
From left to right: Lowley, LAZXR and VaifsThe Alliance family grows as we now welcome our first three players into our new Apex Legends division. Gothenburg, Sweden – April 11th, 2019 – Alliance is growing. We now add an Apex Legends division to our family of gamers. Cousins Dennis “LAZXR” Wadenfors and Simon “Vaifs” Bellini […]
Updates in Alliance APEX
A new year means new beginnings for Alliance’s Apex Legends division. Alliance’s Apex Legends team has been one of the very best since the beginning of their forming. They managed to score an important qualification to the Apex Invitational at X Games Minneapolis in August leading to the Pre Season Invitational hosted by EA and […]
Welcome Hakis to Alliance APEX
It’s onwards and upwards for Alliance’s Apex Legends team, when our new in-game leader now officially joins. Gothenburg, Sweden – January 15th 2020 – Last week, Alliance announced the departure of Philip “Lowley” Olsen. But our Apex team does not have to wait long for a new sign, as our long-time stand-in John “hakis” Håkansson now officially joins Alliance as the in-game leader. “I’m […]
