THE PARTNERSHIP BETWEEN ALLIANCE AND RAZER EXPANDS

generalOctober 12 2020

Gothenburg, Sweden – October 12th 2020 – For Alliance, Razer is not only a brand, not only a sponsor. Razer helped found the organisation back in 2013, and has been an integral part of the team for many of the years since then. Razer, the leading global lifestyle brand for gamers, has supported Alliance for many years.
Today, Alliance is proud to announce they extend their partnership with Razer, where Alliance becomes the Global Chair Ambassador for the new Razer Iskur Gaming Chair – recently announced at RazerCon. Alliance is proud to expand their sponsorship with this additional category of peripherals.

The New Razer Ergonomic Gaming Chair – Razer Iskur

“When I was 15, I bought my first Razer mouse – the Diamondback – in a little IT shop at Sim Lim Square, Singapore. Today I am so proud that our org represents Razer, who makes the best gaming peripherals in the market,” says Chief Strategy Officer Kelly Ong.

“Now, we have been given a new opportunity with a brand new holistic product by Razer – the Iskur. For 2 years we have been looking for the right chair partner. We needed a chair that could help with our players’ posture, especially for long hours of gaming. Many of our fans may recall last season where we had to loan players mid-season due to injury, so our efforts have doubled with finding a chair partner who could support our needs. And now, we have found our perfect fit. We are so proud and excited to be the global ambassadors for Iskur, and show it to you, because it truly is For gamers, by gamers.”

“This is the best gaming chair I’ve ever had in my life. The lumbar support helps correct my posture and I feel much better playing long hours on the Razer Iskur.” says Dota 2 captain Gustav “s4” Magnusson.
“As one of the world’s leading esports organizations, Alliance need and deserve the best gaming gear available on the market,” says Yann Salsedo, Head of Esports at Razer. “We have proudly supplied them with our high-performance peripherals for years, and with the Razer Iskur, we are now expanding our support into a whole new product category – gaming chairs. Alliance, we’ve got your backs.”

All peripherals are important for gamers, let alone professionals. The Razer Iskur is designed with comfort, health and style in mind. Featuring a one-of-a-kind external lumbar support system, high density foam cushioning, stylish multi-layered synthetic leather and more, the Iskur redefines the gaming chair. Perfect for the long and dedicated gaming sessions of Alliance’s professional esports athletes.
With this new piece of the partnership, Alliance looks forward to a long-term collaboration with one of their biggest supporters.
You can read more about Razer Iskur here.

Be sure to follow us on Twitch, Twitter, Facebook and Instagram, as well as joining our official Discord channel to keep up to date with all about Alliance – Especially our hunt for our second win at The International.

PRESS CONTACT: alliance@mi5communications.com
RECRUITMENT / PARTNERSHIPS: kelly@thealliance.gg

About Alliance
Alliance is a world-renowned esports organisation fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan ‘Loda’ Berg, catapulted to the top of the scene with an innovative playstyle and went on to claim the Aegis of Champions when they won The International 2013.
Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, they’re determined to be a responsible organisation driven by their core values of dedication, teamwork, and community. https://thealliance.gg/
About Razer
Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software, and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 100 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest offline-to-online digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 17 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe, and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

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