ALLIANCE EXPANDS INTO THE MALAYSIAN PUBG MOBILE BATTLEGROUND

August 5 2021

ALLIANCE EXPANDS INTO THE MALAYSIAN PUBG MOBILE BATTLEGROUND

International Esports Giant Alliance Teams Up With Yoodo – The Most Dominant Telco In Esports For An Epic New Gameplay

Gothenburg, Sweden – 5th August 2021 – The boys of Yoodo Alliance are locked and loaded, and ready to battle! Alliance, the esteemed international esports organisation has inked a partnership with Yoodo, Malaysia’s first truly customisable and 100% digital mobile service, to proudly introduce their new PUBG Mobile esports team: Yoodo Alliance.

With a successful track record in the international esports arena through multiple global Top 5 teams in Dota 2, PUBG Mobile, Apex Legends, VALORANT, Trackmania and Wild Rift, Alliance also boasts more than 4 million fans worldwide. This is however the first time the organisation has entered the esports market in Malaysia.

Jonathan Berg, Co-Founder and CEO at Alliance, shared that this is an exciting time for the entire Alliance team. “We’re proud to be expanding in Malaysia through PUBG Mobile for the first time. Alliance is all about developing talents and boosting them to be the best they can be, and we cannot wait to see what Yoodo Alliance can achieve out there on the virtual battleground.”

Jonathan continued, “We’re even more excited to be entering this market with a partner as established as Yoodo. They’re as equally committed to our PUBG Mobile team and we’re confident that this partnership will help our skilled team reach greater heights.”

Yoodo holds years of esports-focused tournaments, offerings and even multiple esports teams to its name, earning itself the established position of the most dominant Telco in the Malaysian esports arena. Yoodo continuously seeks out initiatives and offerings that boost the local gaming scene.

“Yoodo has a proven history of empowering the local esports and gaming community,” commented Chow Tuck Mun, Head of Yoodo. “We’re always looking to support Malaysian esports professionals. Our partnership with Alliance is a new step in the next phase of Yoodo’s journey in esports as we look to empower the next generation of esports stars, and we are truly proud to welcome Alliance to the Malaysian esports scene as our partner.”

“We believe there’s an abundance of talent in the Malaysian esports and gaming community, and we’re excited for this opportunity to cement our country’s name in the international esports arena through Yoodo Alliance,” Tuck Mun continued. “Yoodo is ready to lend our fullest support to the team, and we wish them all the best in their upcoming tournaments!”

Yoodo offers users a fully customisable and digital mobile service experience. Users are able to choose and pay for exactly what they need in a mobile plan in terms of data, calls and SMS – and do it all fully online, all from the comfort of the Yoodo app on their smartphones.

Yoodo Alliance is a dynamic team made up of ex-Gritg Ares:
Muhammad Zalmi “BabyKimz” Hakim Azhar
Muhammad Haikal “Lex” Adam Razak
Muhammad Fahmi “Pami” Farizal
Mohd Hafizuddin “Dinx” Suaini
Mohamad Afiq “TemahK” Haikal Amiludin (sub)
Ikhwansyah bin “MrFlank” Maskuri (coach)
Manager: Tyna

The team recently emerged as champions of the PUBG Mobile National Championship (PMNC) 2021, of which Yoodo was also the Official Digital Telco for the tournament.

The team will be managed by Alliance as they go on to participate in various upcoming PUBG Mobile tournaments, beginning with the upcoming PUBG Mobile Pro League (PMPL) MYSG Season 4, which will kick off on 24 August 2021.

Be sure to follow Alliance on Twitch, Twitter, Facebook and Instagram, as well as joining their official Discord channel to keep up to date with all about Alliance.


About Alliance

Alliance is a world-renowned esports organisation fielding competitive players across some of the most popular video games in the world. Shortly after Alliance’s inception, their Dota 2 team, headed by Jonathan ‘Loda’ Berg, catapulted to the top of the scene with an innovative playstyle and went on to claim the Aegis of Champions when they won The International 2013.

Alliance’s mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, they’re determined to be a responsible organisation driven by their core values of dedication, teamwork, and community.

About Yoodo

Launched in January 2018, Yoodo is an independent digital mobile service that is owned and operated by Celcom Axiata Berhad. It offers the country’s first truly customisable mobile service with complete transparency, flexibility and customer convenience.

For more information on Yoodo, log on to yoodo.com.my or look up yoodoMY on Facebook, Instagram, TikTok, YouTube and and Twitter or get the latest esports updates by following @yoodoesports on Facebook and @yoodoesportsMY Instagram.

For media enquiries, please contact
Charu
charu@thruth.my
+6017-299 8615

Marcus Legler
alliance@mi5communications.com
+46708257876

Anita Hadi
PR@yoodo.com.my
+6019-249 4254

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