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Alliance adds APEX LEGENDS division

Alliance adds APEX LEGENDS division

From left to right: Lowley, LAZXR and VaifsThe Alliance family grows as we now welcome our first three players into our new Apex Legends division.


Gothenburg, Sweden – April 11th, 2019  –  Alliance is growing. We now add an Apex Legends division to our family of gamers. Cousins Dennis “LAZXR” Wadenfors and Simon “Vaifs” Bellini will be accompanied by Philip “Lowley” Olsen in upcoming Apex Legends adventures.

Not long ago, we announced our open call for Apex players. This resulted in LAZXR, Vaifs and Lowley, formerly known as SWEPRO, now joining the Alliance organization.


“We selected them because they show great potential, and we also like the challenge of grooming champions,” Alliance’s General Manager Kelly Ong commented“they are really good players, they are in the top in the Apex Pro EU League where most of the pros’ play at the moment. Apex Legends is a game with great potential so we’re really excited to work with LAZXR, Vaifs and Lowley and to see what we can do together.”

“Ever since I was a kid I wanted to become a pro gamer. Now, Alliance has given me the opportunity to become one. This is a dream come true!” 
Simon “Vaifs” Bellini shares “When I first met up with everyone at Alliance I saw instantly that this is a good place to call home. They take good care of their players and have good heart. I feel this is going to be a great adventure for all of us.”


“I’m really proud of my team, and I’m really glad that Alliance gave us this big opportunity to represent an organization with such love for their players. For me, this is going to be a really great adventure. We are going to fight every legend out there, to become the best,” Dennis “LAZXR” Wadenfors says.


“I’m so proud of myself for being able to join an amazing team like Alliance,” Philip “Lowley” Olsen adds “It’s always been a dream of mine to succeed at something I love to do. I’ve always been competitive but never really tried to do anything with it. Friends have been pushing me a lot but I had a rough year where everything just felt like it went downhill. Then Apex got released and I was stuck with it. And here I am. With a great team. I’m so happy to be a part of Alliance family. And I can’t wait for what’s coming.”


While LowleyVaifs and LAZXR starts their adventures in the still developing professional scene of Apex Legends, Alliance is still keen on finding more talent to expand our Apex division even further – whether it be content creators or professionals.

To follow the guys on their new adventures, find them on their socials below.

Dennis “LAZXR” Wadenfors: Twitter – Twitch – Youtube

Simon “Vaifs” Bellini: Twitter – Twitch

Philip “Lowley” Olsen: Twitter – Twitch

Alliance is a world-renowned esports organization fielding competitive players across some of the most popular video games in the world. The independent, player-owned organization is most known for winning the world’s biggest esports tournament in 2013 – DOTA 2’s The International. Today, Alliance is home of acclaimed players in many games and genres.

Our mission is to create a lasting legacy that supports esports experiences across the globe. In working toward that goal, we’re determined to be a responsible organization driven by our core values of dedication, teamwork, and community.

For more information about Alliance, follow us on  TwitterFacebookInstagramYoutube


Written By

Kelly Ong

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