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Gothenburg, Sweden — December 22nd, 2016 — Alliance announces partnership with GG.Bet, an online betting platform solely focused on esports. Developed by esports enthusiasts and professionals, GG.Bet gives customers the opportunity to bet on major esports events.

This partnership gives us new possibilities and opportunities as we step into our future as an independent and player-owned organisation. Together with GG.Bet, we will continue our expansion in the esport scene and bring you world class esport experiences as well being able to provide behind the scenes content.

With GG.Bet, we will continue to work for our shared values of transparency and professionalism. We are aware of the recent concern members of the community have expressed and we’d like to ensure our fans that we’re taking it very seriously. We are happy with how quickly GG.Bet addreessed the matter and will continously work with GG.Bet to clear up any future concerns.

“The whole team at GG.Bet is super excited to join hands with Alliance. With the organization switching to a player-owned structure it is an honor to be embarking on a new adventure together. Alliance has become one of the most recognizable brands in esports and we’re confident that with our support the team will continue their growth.
We will offer the fans a closer look behind the scenes with exclusive content and we will continue to offer our users a premium betting experience.
Long Live Alliance.”

About GG.Bet
GG.Bet is an online betting platform designed by esports enthusiasts and professionals who are dedicated to bringing you the best possible experience in online betting on your favorite games.

About Alliance
Alliance is a world-leading esports team with players in Dota 2, Super Smash Brothers Melee and Hearthstone.
Alliance has become one of the most recognizable brands in esports with acclaimed players such as Adam “Armada” Lindgren leading Smash, and a Dota 2 legacy that has created countless memories that has allied fans and players alike.


Written By

Kelly Ong

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