Gothenburg, Sweden, 1st September 2025 – Alliance is proud to announce the renewal of its partnership with Valhalla for a second year, building on a successful first year of collaboration between the leading esports organisation and the innovative web3 gaming platform.

The first year of Valhalla x Alliance brought exciting opportunities for the Alliance community to explore Valhalla’s play-to-earn universe, while showcasing Alliance’s vision to embrace new and interactive experiences for fans.

In Year Two the focus will be to start and expand the Alliance in-game Guild where the Alliance community – our fans and creators can come together to compete, collaborate and earn rewards. Expect more content than ever before: exclusive in-game events, creator-led streams, behind-the-scenes features and interactive challenges designed to bring the Alliance Guild to life.

“Year one with Valhalla gave our fans a first glimpse into what’s possible when esports meets immersive web3 worlds,” said Jonathan “Loda” Berg, CEO and Co-owner at Alliance. “With the Alliance Guild at the centre of our Year Two plans, we are taking this collaboration to the next level with more content, more interaction and more ways to be part of Alliance.”

More information on how to join the Alliance guild will be shared on Alliance social channels.
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For press or business inquiries, please email: press@thealliance.gg // marketing@floki.com

About Valhalla
Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield.
Learn more at Valhalla.game

About Floki
Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.
Learn more at floki.com

About Alliance
Established in 2013, Alliance is a globally recognized esports powerhouse, celebrated for its championship-winning teams and the contributions of top players and digital superstars. Since then, they have amassed 57 championship trophies, along with over 150 tournament wins and over 300 podium placements across 18 esport titles in the last 10 years. Rooted in integrity, perseverance, and community – Alliance is dedicated to pushing the boundaries of esports and inspiring fans worldwide. Together, we’ve shaped the future of esports, making it the thriving industry it is today while staying true to our values.